Blog

Most pharmacy owners didn’t get into the business thinking they’d need to be digital marketing experts. But the truth is, if your pharmacy isn’t showing up when someone types “pharmacy near me” into Google, you’re missing out on a ton of new patients. In 2026, local...

When it comes to marketing, most independent pharmacies are juggling a dozen priorities. Between managing prescriptions, answering phones, helping customers, and keeping staff in sync—it’s no wonder something like a Google Business Profile gets put on the back burner....

Running a busy independent pharmacy isn’t just about filling scripts anymore. It’s about juggling patient care, staying ahead of local competition, managing reviews, updating your Google Business Profile, handling insurance, and—oh yeah—still finding time to eat...

How often do you Google something like “pharmacy near me” instead of driving around town looking for one? Exactly. These days, if your pharmacy isn’t showing up online, especially in local searches, you might as well be invisible to the very people you’re trying to...

Time Isn’t on Your Side—But Automation Can Be Independent pharmacies are juggling more than ever. Between managing inventory, training staff, helping patients, and staying on top of regulations, most owners feel like they’re running a marathon—while juggling flaming...

Prescription Growth Doesn’t Happen by Accident Independent pharmacies are facing a squeeze from every angle—big chains, mail-order delivery, shrinking margins. But here’s the good news: your patients still crave personal care, trusted relationships, and convenience....

Independent pharmacy owners know the hustle. You’re providing better service, more personalized care, and you’re often the only healthcare touchpoint some patients trust. But here’s the kicker: while you’re focused on your community, the big-box chains are dominating...

Running an independent pharmacy these days means wearing way too many hats. Between managing staff, checking in with patients, keeping inventory under control, handling vendors, and chasing down insurance claims… marketing can start to feel like just one more thing...

Because “Having a Website” Isn’t the Same as “Getting Found” So, you’ve got a website for your pharmacy. Maybe a few social profiles. Maybe even some nice photos and a handful of blog posts. That’s great! But let’s ask the real question—is anyone actually finding you...

running an independent pharmacy these days is no cakewalk. You’re filling prescriptions, managing staff, checking in on patients, dealing with inventory, and probably playing IT support every now and then. On top of all that, you’re expected to be a marketing pro?...

Let’s be real for a second—when was the last time you looked at your pharmacy’s website through your customer’s eyes? Be honest. If your answer was something like, “Well… it’s there,” you’re not alone. We see this all the time with independent pharmacies:...

Because a Boring Website Doesn’t Pay the Bills (Or Win Over New Patients) Let’s cut to the chase: if your pharmacy website is just sitting there, acting like a digital brochure from 2012, it’s not doing your business any favors. In fact, it might be silently driving...

Because You're the Owner, the Marketer, the HR Manager… and Somehow Still the Cashier Let’s face it—running an independent pharmacy isn’t for the faint of heart. On any given day, you might be filling prescriptions, resolving insurance hiccups, answering phones,...