MANUFACTURERS
Manufacturers
Brand awareness, adoption, education, launches.
We help manufacturers educate pharmacists, drive awareness, support launches, and increase adoption through pharmacy-focused campaigns.
For vendors and suppliers Sell into independent pharmacy
Sell into independent pharmacy
through the people pharmacy already trusts.
Positioning, demand generation, and pharmacy intros from inside the network, not from outside looking in.
The pharmacy adoption ecosystem
We put your product at the center of a pharmacy adoption ecosystem.
12 services. Coordinated through automation. Connected to the pharmacies you need to reach.
YOUR PRODUCT OR BRAND
AT THE CENTER OF EVERYTHING WE DO
Hover a service to see what it covers.
GEO = Generative Engine Optimization. Being found in ChatGPT, Perplexity, Google AI Overviews, and Claude.
Who we serve
Built for the companies and organizations that power independent pharmacy.
WHOLESALERS + DISTRIBUTORS
Wholesalers + distributors
Primary, secondary, specialty, compounding.
DSCSA awareness, wholesaler positioning, pharmacy outreach, content marketing, lead generation, and industry visibility campaigns.
PHARMACY SOFTWARE
Pharmacy software
Workflow, operations, analytics, automation.
We help software companies explain complex solutions, generate demand, and connect with pharmacy decision makers.
CLINICAL + TELEHEALTH
Clinical + telehealth
Patient care, adherence, outcomes.
Awareness campaigns, pharmacist education, provider outreach, and pharmacy adoption strategies.
DATA + TECHNOLOGY
Data + technology
Analytics, reporting, integrations.
Positioning, thought leadership, educational content, and lead generation programs built for pharmacy buyers.
SERVICE PROVIDERS
Service providers
Consulting, finance, staffing, compliance.
We help service providers build authority, reach pharmacy owners, and create demand through targeted campaigns.
The asymmetric advantage
Most vendors hire an agency that has to learn pharmacy.
We work exclusively in independent pharmacy. We publish the trade media the industry reads. We run the directory buyers shop. When you hire us, you're not buying agency hours. You're buying a seat inside the independent pharmacy industry.
Owned distribution
Trade media
Dispense Times
Trade media built for independent pharmacy. Editorial reach the industry actually reads, week after week.
Visit Dispense TimesDirectory
Dispense Insiders
The directory and network of independent pharmacy. The people pharmacy buyers and industry partners reach through us.
Visit Dispense Insiders
Industry partners in our network
What we do for vendors
Four practices, built for selling into pharmacy.
01
Positioning & messaging
Rewriting how vendors describe themselves to pharmacy buyers in pharmacy-buyer language, not B2B SaaS-speak.
02
Demand generation
Trade media placements, owned-channel campaigns, and content distributed through Dispense Times.
03
Sales enablement
Decks, one-pagers, and case material that pharmacy owners actually want to read.
04
Pharmacy intros
Warm introductions to pharmacies in our network, when there's a real fit and only when there is.
Industry partner services
Reach independent pharmacy through real industry channels.
Owned media. Earned relationships. Specialist credibility inside independent pharmacy.
Manufacturer launch campaigns
Position new products to pharmacy buyers who can actually prescribe and stock them.
Awareness campaigns
Build name recognition with independent pharmacy decision makers.
Pharmacist education
Education programs that teach pharmacists how to use, recommend, and dispense.
Trade media placement
Dispense Times, Pharmacy Podcast Network, and partner outlets.
Industry outreach
Direct outreach to pharmacy owners, PICs, and decision-makers.
Content marketing
Thought leadership, case studies, and educational content for pharmacy buyers.
Email marketing
Trade newsletters, lifecycle email, and segmented campaigns.
Lead generation
Paid, content, and intent-driven lead programs.
Sales enablement
Decks, one-pagers, demo scripts, and case material that closes.
Event support
NCPA, NACDS, ASHP, ASCP, NHIA. Pre-show, on-show, and post-show campaigns.
INDUSTRY PARTNER
Capital Drug
Content marketing, email marketing, social media, DSCSA awareness campaigns, and lead generation.
Outcome
INDUSTRY PARTNER
MannKind
Awareness campaigns, pharmacist education, Afrezza awareness, content marketing, and industry outreach.
Outcome
INDUSTRY PARTNER
Wellgistics
Content marketing, thought leadership, industry visibility, and lead generation.
Outcome
Filter
Right fit. Wrong fit.
Right fit
- Vendors selling into independent pharmacy specifically.
- Companies that respect pharmacy workflow.
- Products or services pharmacy owners would actually recommend.
- Teams that want a partner inside the industry, not above it.
Wrong fit
- Generic healthcare vendors with no pharmacy thesis.
- Companies looking for a paid intro brokerage.
- Products independent pharmacy owners would refuse to stock.
- Teams expecting agency-as-vendor, not a specialist partner inside the industry.